Luca Longo
Senior UX Designer & Mentor
A digital expert in User Experience for over 9 years, now a Senior Product Designer in Spain for a multinational company. He has worked with brands such as Easyjet, TUI Group and Barclays.
CertificationPersonal mentor100% online
Become a UX Writer100% online, with a personal mentor and certification
A path to master UX writing techniques and methodologies: copy, copywriting and microcopy for interfaces, with voice, tone and content that convert.
4.8/5
What you'll learn
UX Writing Course
Define voice, tone and style
Create a consistent voice and a UX writing guide for the product from scratch.
Write short, sharp content
Microcopy, visual scanning and legibility to guide the user.
Write for the UI
Effective CTAs, labels, empty states, notifications, errors and modal dialogs.
Test your content
Cloze tests, highlighter tests, A/B testing and analysis of results.
Integrate UX writing and SEO
Make user-focused content and search engine optimization work together.
Find work as a UX Writer
Organize your job search and build an effective UX writing portfolio.
Career outcomes
What a UX Writer does
Lo UX Writer scrive ogni testo dell'interfaccia: bottoni, titoli, errori, onboarding e notifiche. È metà designer, metà copywriter.
Salaries (gross annual salary, Italy)
Junior · 0–2 years
€22–30k
Mid · 2–5 years
€30–42k
Senior · 5+ years
€40–56k
Source: Crebs Salary Guide 2026 (~3,000 professionals surveyed) and Glassdoor Italy 2026 averages. Figures are indicative and vary by company size, location and benefits.
What they do day-to-day
- Scrive microcopy chiari per CTA, error state, empty state e form
- Progetta voice & tone in coerenza con brand e prodotto
- Testa varianti A/B di copy in interfaccia per ottimizzare conversion
- Collabora con UX/UI per ridurre frizione e ambiguità nelle flows
Companies hiring in Italy
GeneraliTIMVodafoneBanca SellaReplyCattolicaBending Spoons
Free preview
10 free lessons to watch right now
Sign up for free (at no cost) and watch these lessons with no commitment.
UX Writing CourseWatch for freeCourse introWatch for freeWhat is UX Writing?Watch for free3 principles of UX WritingWatch for freeScanning and legibilityWatch for freeWorking with the ProtoCopyWatch for freeThe surrounding-text techniqueWatch for freeModal dialogs/popups/lightboxesWatch for freeThe workflowWatch for freeIntroductionWatch for free
The program
Course program
11 chapters · 73 lessons · 25 hours
1UX Writing Course
2 lessons
1 free
UX Writing Course
2 lessons
- UX Writing CourseWatch for free
- Course overview and mentor support
2UX Writing fundamentals
8 lessons
1 free
UX Writing fundamentals
8 lessons
- What is UX Writing?Watch for free
- What does a UX Writer do?
- The three core principles of UX Writing
- Responsibilities and roles of the UX Writer
- The UX Writer's collaborations within teams
- The client seen through a UX Writer's eyes
- Creating user-centered content
- Practice: create a digital project
3Tone and style
7 lessons
Tone and style
7 lessons
- Create voice and tone from scratch
- The three pillars of content: substance, speaker, style
- The language of Italian public administration
- Defining tone: a 4-step process
- The UX Writing guide
- Tips for your writing style
- Practice: create a content guide
4Writing short content
5 lessons
Writing short content
5 lessons
- Writing short, sharp content
- Visual scanning and legibility
- Design principles for short content
- Examples of effective short content
- Practice: 4 short-writing exercises
5UI Writing
16 lessons
1 free
UI Writing
16 lessons
- What are UI components?
- Structuring the information hierarchy
- Creating the ProtoCopy: a first approach
- The Hero component: structure and design
- Practice: design the Hero component
- Writing effective CTAs and buttons
- Techniques for surrounding text
- Dark patterns: risks and implications
- Instructions, labels and empty states
- Designing notifications and alerts
- Writing clear error messages
- Lists and forms: design and copy
- 404 error: improving the user experience
- Modal dialogs, popups and lightboxesWatch for free
- Testimonials and reviews: conversion tools
- Practice: design the communication of UI components
6How to test content
15 lessons
How to test content
15 lessons
- Introduction to internal content testing
- Creating surveys to validate copy
- Analytics tools and heatmaps for UX writing
- Usability testing in UX writing
- Practice: usability testing
- The highlighter test: how it works
- Practice (optional): highlighter test
- The cloze test to validate legibility
- Practice: cloze test
- A/B tests in UX writing
- Comprehension survey
- Word comprehension test
- Readability testing: a complete guide for UX writers
- How to interpret the results of a test
- Quiz
7Creating UX writing
7 lessons
Creating UX writing
7 lessons
- The UX writing workflow
- Essential documents for a business project
- Content audit in UX writing
- Practice: content audit of your copy
- Content matrix: what and how to write
- Customer journey applied to UX writing
- Practice (optional): content customer journey
8UX Writing & SEO
5 lessons
UX Writing & SEO
5 lessons
- Introduction to SEO integration
- Core activities of UX writing and SEO
- Overlapping: when the roles overlap
- Diagnosis and analysis of SEO content
- Content migration: best practices
9Extras
1 lessons
Extras
1 lessons
- Case study: Designers Italia
10Find work as a UX Writer
5 lessons
Find work as a UX Writer
5 lessons
- How to find work as a UX Writer
- Organizing your UX writing job search
- Creating a portfolio for a UX Writer
- UX writing portfolio examples
- Practice: build your UX Writer portfolio
11Final reviews
2 lessons
Final reviews
2 lessons
- Final reviews
- Course and student assessment
Mentors & Authors
Your mentors
Industry professionals who guide you step by step throughout the whole journey.
Daniela Iozzo
Content Designer & SEO
A freelance digital expert in content design, SEO and web analytics for over 10 years. Today she works in content design and web data analysis at AgID.
Roberta Grimaldi
Service & User Experience Designer
A decade of experience and a PhD in Interaction Design. She has collaborated with Sapienza, Link Campus University and with AgID in Public Administration.
Our students' projects
From theory to a real portfolio
Ogni studente costruisce un portfolio reale durante il corso. Questi sono alcuni dei progetti realizzati con la guida dei nostri mentor.
The benefits
Why study with EULE
A method built to help you truly learn and arrive job-ready.
1:1 personal mentor
An industry professional guides you step by step, with unlimited calls and feedback on your projects.
International certification
At the end of the path you earn a recognized certification to add to your CV and LinkedIn profile.
100% online and on-demand
Study where and when you want, from your device, with video lessons and materials always available.
Lifetime access
Once enrolled, the content is yours forever, including future updates.
Real projects
Learn by doing: practical exercises and concrete projects to build a portfolio that makes a difference.
Placement support
We help you enter the job market with advice on CV, portfolio and interviews.
Reviews · 4.8/5
Our students' stories
Professionals like you who changed careers thanks to EULE Institute.
“After 6 months with EULE I earned my certification and got my first job within a few weeks. The mentor was essential.”
Eleonora
EULE Institute student
“Clear lessons, materials always available and constant support. I could study at my own pace without stress.”
Irene
EULE Institute student
“The hands-on part really makes the difference: I built a real portfolio that opened the doors to the industry.”
Arianna
EULE Institute student
“With a full-time job I thought it was impossible. With EULE I studied in the evenings and on weekends and earned the certificate.”
Filippo
EULE Institute student
Why trust us
4 concrete guarantees, no fine print
14-day money-back guarantee
If you're not satisfied within the first 2 weeks, we refund everything, no questions asked.
No experience required
Most of our students start from scratch. The modules are progressive, from beginner to advanced.
Lifetime access
No expiration. Study at your own pace and rewatch lessons whenever you want, at no extra cost.
A real mentor, not a chatbot
1:1 calls with human mentors who are industry experts. This is not a pre-recorded course: it's a guided path.
Learning experience
The 100% online, on-demand platform
After enrolling you get immediate access to all content and can book your first call with your mentor right away.
- Plenty of practice beyond theory
- Unlimited calls with your mentor
- Lessons both written (step-by-step) and video
- Recognized final certificate
- 24/7 support (Email, Chat and Call)
Frequently asked questions
Frequently asked questions
Is the course online only?
Yes, all the material is always available online. Calls and reviews with the mentor can happen wherever and whenever you want, for continuous support.
Who is the course for?
For anyone who wants to get into design and digital writing, and students and professionals who want to update their UX skills.
I work all day, how can I manage?
The courses are designed for people with little time: study whenever you want, there's no deadline, and the mentors always support you.
How long does it take to complete?
It depends on how much time you can dedicate. On average, our students complete it in about 6-8 weeks.
How do the calls with the mentor work?
Calls are unlimited until you obtain the certification. You're supported by a Senior UX Designer with international experience.
Does the course provide a certification?
Yes. On completion, with all exercises approved by your mentor, you receive a certificate also signed by the mentor and available for references.
Enroll now
Ready to start?
Immediate access to all content, a personal mentor and a final certification. Start today.
€647
UX Writing Course
€647